The Lakers and Anthem Blue Cross
Encourage All Fans to be "Fit For Life"
The Los Angeles Lakers have announced that Anthem Blue Cross will return as presenting sponsor of its health and wellness initiative “Fit for Life with the Los Angeles Lakers” for the 2011-12 season. Building upon the success of the past three seasons, the sponsorship will continue to focus on educating the community on the importance of physical fitness and healthy nutrition in an effort to fight childhood obesity and encourage all Lakers fans to be fit for life.
Starting Monday, January 30th 2012, LA County teachers and principals will encourage students to take interactive health-related quizzes on Lakers.com for the opportunity to attend the third annual "Fit for Life Health Fair." The schools will have the chance to earn an invitation to the health fair by participating in the Lakers Fit for Life Trivia Challenge, which will challenge students to answer questions about healthy eating habits and various ways for children to be fit for life.
Additionally, the Lakers will hold its fourth annual “Fit for Life Time Out” contest which asks LA County elementary and middle school teachers and principals to answer essay questions about their school’s unique health and exercise programs. Members of the Lakers organization will award a special “Fit for Life Time Out” visit to the school that has best implemented programs that educate its students about the importance of physical fitness, developing healthy nutritional habits and leading active lifestyles.
“The Lakers are pleased to partner with Anthem Blue Cross for a fourth consecutive season as we continue to educate our community on the importance of living a healthy lifestyle in an effort to fight childhood obesity,” said Tim Harris, the Lakers’ Senior Vice President of Business Operations/CMO. Harris continued, “The Lakers Fit for Life initiative has made a significant impact on Lakers fans of all ages in Southern California, still the work never stops. We’re privileged to have a partner like Anthem Blue Cross that understands the importance of being fit for life.”
“Anthem Blue Cross is thrilled to partner with the Los Angeles Lakers to help fulfill our mission and improve the health and lives of those who live in our community,” said Pam Kehaly, President of Anthem Blue Cross. “Through this partnership, we will fight the childhood obesity epidemic and encourage children across Southern California to learn from the Lakers’ example to live a healthy lifestyle through increased physical activity and better nutrition.”
About Anthem Blue Cross
Anthem Blue Cross is the trade name of Blue Cross of California. Anthem Blue Cross and Anthem Blue Cross Life and Health Insurance Company are independent licensees of the Blue Cross Association. ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross name and symbol are registered marks of the Blue Cross Association. Additional information about Anthem Blue Cross and Anthem Blue Cross Life and Health Insurance Company is available at www.anthem.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinIn, or visit our YouTube channel at www.youtube.com/healthjoinin.
